Andreas Goeldi     Work      Publications     Other Projects     CV


Books and Book Articles

"New Businesses and New Business Models", Michael A. Cusumano and Andreas Goeldi, in: Oxford Handbook on Internet Studies, Oxford University Press, 2013.

Video Marketing for Dummies”. Wiley, 2012.

Several articles in Krone, Jan (Hrsg.): Medienwandel kompakt -- Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - Ausgewählte Netzveröffentlichungen, 2011


U.S. Patent No. 10,063,926
“Methods and systems for identifying distribution opportunities based on adjacent keywords ”

U.S. Patent No. 9,449,089
“Methods and systems for identifying distribution opportunities ”

U.S. Patent No. 7,974,983
“Website network and advertisement analysis using analytic measurement of online social media content”

U.S. Patent No. 8,375,024
Modeling social networks using analytic measurements of online social media content three pending patent applications around social network analysis, video marketing and related topics.


My active blog is here:
Re-published articles on Medium

Here are some past articles on previous blogs: (co-author, German)
Pixability corporate blog
My personal blog on

Presentations, Speeches and Press Articles (Selection)

Investor Andreas Göldi: "Europa hat einen Minderwertigkeitskomplex"
Handelsblatt, April 2019

Der nächste Konkurrent ist eine App
Keynote speech, Digital Business Transformation Forum, April 2019

Futurae erhöht die Sicherheit bei Online-Transaktionen
BILANZ, March 2019

Schweizer Digitaltag - "Es gibt keine Privatsphäre mehr"
St.Galler Tagblatt, October 2018

"Google hat etwas sehr viel besser gemacht als die Konkurrenz"
Interview, Swiss national TV SRF, September 2018

Brand Appropriateness: Marketers Need A Deeper Understanding of Context And Impact
AdExchanger, February 2018

Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies
The Drum, December 2017

"Eine gute Ideen zu skalieren ist hier viel einfacher"
HSG Focus, September 2016

New Facebook Mobile Video Features Turn Up Heat On YouTube
MediaPost, July 2016

Data science warped under media spotlight: Did YouTube really charge for bot views?
The Drum, December 2015

Video killed the TV ad
Expert Panel, Web Summit, November 2015

Want TV-Level Ad Reach? The Solution Isn't Facebook or YouTube. It's Both
AdWeek, November 2015

Bethany Mota Overtakes Michelle Phan as YouTube's Top Beauty Producer
The Wall Street Journal, April 2015

Internet Business Models
Presentation to class 15.358, the Software Business, at MIT Sloan, 2013 and 2014

Entrepreneurship in the United States vs. Switzerland
Presentation to a delegation of the Swiss Parliament, Boston, February 12, 2008
The Future of the Internet / Die Zukunft des Internet
Efficiency Club Zurich, 4. Oktober 2005
English Version (PDF, 4 MB)
German Version (PDF, 4 MB)

Other Articles and Videos (Selection)

Mocmoc und die künstliche Identität
in: Hedinger/Gossolt (Hrsg.): "Kunst, öffentlicher Raum, Identität", Niggli, 2004.
Mocmoc, das ungeliebte Denkmal
Documentary film, 2004, 45 Min, DVD, Swiss-german with English and German subtitles

Com&Com: Gugusdada.
Music Clip (2006)

Com&Com: Gugusdada.
Documentary (2006)

Video series on the launch of the iPad
for (2010)

MIT Master's Thesis

My Master's Thesis, submitted in May 2007 to the MIT Sloan School of Management:
The Emerging Market for Web-based Enterprise Software (PDF, 3.4MB)
Web-based enterprise software – sometimes referred to as “Software as a Service” (SaaS) or “on demand software” – is a major wave of innovation that introduces a new technical and economic model to enterprise software. This study analyzes a sample of 108 companies currently offering SaaS-based products. In total, 35 different application types and 20 different combinations of revenue models were counted. Furthermore, the thesis presents frameworks for the analysis of web-based software products and for strategic decisions for vendors willing to enter this market.