Andreas Göldi

Internet technologist, entrepreneur and investor

About me

I'm an Internet technologist, entrepreneur and investor with 23+ years of experience, currently based in St.Gallen, Switzerland.

Background summary:

  • Parter at btov Parters, a European venture capital firm focusing on digital and industrial technology.
  • Serial Internet entrepreneur, involved in 6 startups in software, AI, digital media, digital services.
  • CTO at multiple SaaS and Internet companies in both Europe and the United States. 4 U.S. patents.
  • Degrees from MIT and the University of St.Gallen (HSG)



I'm a partner at btov Partners, a European venture capital firm based in St.Gallen, Switzerland and Berlin, Germany. My investment focus is digital technology, particularly SaaS, AI, mobile, fintech and marketplaces.


From 2010-2018 I was the Chief Technology and Strategy Officer of Pixability, Inc., a video advertising and marketing software company that helps brands and agencies leverage the power of big video platforms (YouTube, Facebook, Instagram, Twitter, OTT) with big data analytics and AI. I was responsible for product, technology strategy and data science.

I was also the Chief Technology Officer (and co-founder) of Buzzient, Inc., a software company based in Cambridge, MA. Buzzient provided enterprise-class social media analytics and CRM integration.


I'm a co-founder of e-business consultancy Namics AG (formerly delta Consulting Group AG). Namics currently has 600+ employees and works for major customers such as Nestlé, Microsoft, European Central Bank, and Mercedes Benz. From 2002 to 2004 I was the CEO of Namics AG. Before that, I was Head of Consulting and Head of Technology. Between 2004 and 2008, I was a member of the board of directors. Namics was acquired by PubliGroupe in 2000, bought back by its management team in 2012 and acquired again by Merkle (part of Dentsu Aegis) in 2018.

Angel Investor

Some highlights:
I was the first angel investor and board member in speech technology company SVOX, which sold in 2011 to Nuance Communications for $125M. SVOX is the speech technology in Android and most luxury cars.
I was also an investor and board member of Blogwerk AG, a Web 2.0 startup focusing on blog content for the German-speaking region of Europe. It was acquired by WEKA Media in 2012.  

My most recent investment is WePlayed, a Boston-based startup in the sports video space.


From 1993-1996 I was a research assistant at the Institute for Information Management at the University of St.Gallen, Switzerland (HSG). Research projects in the fields of electronic markets, e-banking, groupware, and e-learning.  
After my time at MIT I also co-wrote an article about Internet business models with MIT professor Michael Cusumano. It appeared in the Oxford Handbook of Internet Studies.

Corporate Innovator

From Fall 2004 to November 2005, I was the founding CEO for the creation of new business unit Publiconnect at Swiss media company PubliGroupe. Publiconnect provided a technology platform for cross-media classified advertising.  


Books and Book Articles

"New Businesses and New Business Models", Michael A. Cusumano and Andreas Goeldi, in: Oxford Handbook on Internet Studies, Oxford University Press, 2013.

“Video Marketing for Dummies”. Wiley, 2012.

Several articles in Krone, Jan (Hrsg.): Medienwandel kompakt -- Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - Ausgewählte Netzveröffentlichungen, 2011


U.S. Patent No. 10,063,926

“Methods and systems for identifying distribution opportunities based on adjacent keywords ”

U.S. Patent No. 9,449,089

“Methods and systems for identifying distribution opportunities ”

U.S. Patent No. 7,974,983

“Website network and advertisement analysis using analytic measurement of online social media content”

U.S. Patent No. 8,375,024

Modeling social networks using analytic measurements of online social media content three pending patent applications around social network analysis, video marketing and related topics.


My active blog is here:


Re-published articles on Medium

Here are some past articles on previous blogs: (co-author, German)

Pixability corporate blog

My personal blog on

Presentations, Speeches and Press Articles (Selection)

Life Engineering -- towards a new discipline

Alt, R., Göldi, A., Österle, H. et al., Business & Information Systems Engineering, 2021

A blind spot for the dark side: the monopolies we didn’t see coming

Electronic Markets Journal, Springer, 2020

Investor Andreas Göldi: "Europa hat einen Minderwertigkeitskomplex"

Handelsblatt, April 2019

Der nächste Konkurrent ist eine App

Keynote speech, Digital Business Transformation Forum, April 2019

Futurae erhöht die Sicherheit bei Online-Transaktionen

BILANZ, March 2019

Schweizer Digitaltag - "Es gibt keine Privatsphäre mehr"

St.Galler Tagblatt, October 2018

"Google hat etwas sehr viel besser gemacht als die Konkurrenz"

Interview, Swiss national TV SRF, September 2018

Brand Appropriateness: Marketers Need A Deeper Understanding of Context And Impact

AdExchanger, February 2018

Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies

The Drum, December 2017

"Eine gute Ideen zu skalieren ist hier viel einfacher"

HSG Focus, September 2016

New Facebook Mobile Video Features Turn Up Heat On YouTube

MediaPost, July 2016

Data science warped under media spotlight: Did YouTube really charge for bot views?

The Drum, December 2015

Video killed the TV ad

Expert Panel, Web Summit, November 2015

Want TV-Level Ad Reach? The Solution Isn't Facebook or YouTube. It's Both

AdWeek, November 2015

Bethany Mota Overtakes Michelle Phan as YouTube's Top Beauty Producer

The Wall Street Journal, April 2015

Internet Business Models

Presentation to class 15.358, the Software Business, at MIT Sloan, 2013 and 2014

Entrepreneurship in the United States vs. Switzerland

Presentation to a delegation of the Swiss Parliament, Boston, February 12, 2008



The Future of the Internet / Die Zukunft des Internet

Efficiency Club Zurich, 4. Oktober 2005

English Version (PDF, 4 MB)

German Version (PDF, 4 MB)


Other Articles and Videos (Selection)

Mocmoc und die künstliche Identität

in: Hedinger/Gossolt (Hrsg.): "Kunst, öffentlicher Raum, Identität", Niggli, 2004.


Mocmoc, das ungeliebte Denkmal
Documentary film, 2004, 45 Min, DVD, Swiss-german with English and German subtitles

Com&Com: Gugusdada.

Music Clip (2006)

Com&Com: Gugusdada.

Documentary (2006)

Video series on the launch of the iPad

for (2010)

MIT Master's Thesis

My Master's Thesis, submitted in May 2007 to the MIT Sloan School of Management:

The Emerging Market for Web-based Enterprise Software (PDF, 3.4MB)


Web-based enterprise software – sometimes referred to as “Software as a Service” (SaaS) or “on demand software” – is a major wave of innovation that introduces a new technical and economic model to enterprise software. This study analyzes a sample of 108 companies currently offering SaaS-based products. In total, 35 different application types and 20 different combinations of revenue models were counted. Furthermore, the thesis presents frameworks for the analysis of web-based software products and for strategic decisions for vendors willing to enter this market. 

Other projects


In 2004, I made a documentary film about the "Mocmoc" art project.


Mocmoc is a mythical creature, created by Swiss artist duo Com&Com. The Mocmoc statue stands on the center square of the city of Romanshorn in Switzerland and caused a major scandal there. The documentary shows the story behind this art scandal and the massive international media coverage that followed.


2004, 45 Min. Available on DVD and YouTube, Swiss-german with English and German subtitles.

I also wrote an article in the book about the Mocmoc project. 


In 2006, I completed a DVD for the "Gugusdada" project by Swiss artist group Com&Com, containing interviews, documentary material and a music video. The project celebrates the re-opening of Cabaret Voltaire in Zurich, the birthplace of the Dada art movement. 

Swiss TV broadcast a report about the project, featuring my video clip for the "Gugusdada" theme song.  

Namics Art Award

Namics ag, one of the companies that I co-founded, awarded a prize between 2000 and 2008 for contemporary media art, co-financed by my co-founder Philipp Lämmlin and myself. This award intended to support and promote young artists that use modern media in their work.

The winners were:
2000: Alexander Hahn
2001: Shahryar Nashat
2002: Etoy
2003: Tatjana Marusic
2004: Yan Duyvendak
2005: Sladjan Nedeljkovic
2006: Norbert Möslang
2008: Elodie Pong



  • Parter at btov Parters, a European venture capital firm focusing on digital and industrial technology
  • Serial Internet entrepreneur, involved in 6 startups.
  • CTO at multiple SaaS and Internet companies in both Europe and the United States. 4 U.S. patents.
  • Co-founded one of Europe’s leading web technology consulting firms (600+ employees). Sold in 2000. Led the company through a successful turnaround as CEO.
  • Multiple successful investments as angel investor.

Work Experience

Jan 2019 - today

btov Partners, St.Gallen, Switzerland and Berlin, Germany. 

Partner, investing in digital technology startups. Focus areas are SaaS, AI, mobile, fintech and marketplaces. 

Aug 2010 - Apr 2018

Pixability, Inc., Boston, MA, USA. 

Chief Technology and Strategy Officer, responsible for Pixabilty's video marketing platform. Led technology and product strategy, product marketing, data science.

Jun 2007 - Jul 2010

Buzzient, Inc., Cambridge, MA, USA. 

Chief Technology Officer and co-founder at a software company in the social media analytics space. 

March 2006 - Sept 2012

Blogwerk AG, Zurich, Switzerland

Co-founder and board member at leading blog network in German-speaking Europe.

Acquired by WEKA in 2012.

Nov 2004 - Nov 2005  

PubliGroupe SA, Lausanne and Zurich, Switzerland. 

Founding CEO for a new strategic business unit in the field of cross-media classifieds. 

Mar 2000 - Oct 2004  

Namics AG, Zurich, Switzerland. 

Market-leading Swiss company for Internet professional services; 7 offices in Switzerland and Germany, 600 employees, 67m CHF sales (2017). 

-Sep 2002 - Oct 2004 CEO

-Mar 2000 - Sep 2002 Head of Consulting

-Sep 2002 - March 2008 Board member

Oct 2001 - July 2003

SVOX AG, Zurich, Switzerland.

Board member and first angel investor

SVOX, a spin-off of ETH Zurich, is a leading supplier of embedded speech solutions. The company offers Speech Recognition (ASR), Speech Output (TTS) as well as complete speech dialog solutions for platforms such as Google Android. 

Acquired in 2011 by Nuance Communications Inc.

Apr 1996 - Feb 2000  

delta Consulting Group AG, St. Gallen, Switzerland. 

Co-founder, CTO. 

Grew company to 80 employees and sales of 10m CHF in 4 years. 

Acquired by PubliGroupe SA in 2000, merged with another company to form Namics AG. 

Jan 1995 - Mar 2000  

Electronic Mall Bodensee AG, St. Gallen, Switzerland.

Co-founder, webmaster, board member 1996-2000.

Pioneering e-shopping and e-government project in the international region between Germany, Switzerland and Austria.  

Mar 1993 - Apr 1996  

University of St. Gallen, Switzerland. 

Research assistant at the Institute for Information Management. Research projects in the fields of electronic markets, e-banking, groupware, and e-learning. 

July 1986 - January 1990

Gallus Ferdinand Rüesch AG, St.Gallen, Switzerland

Part-time programmer (during high-school years) at industrial company. Wrote programs in Fortran, Cobol, Modula 2, VAX RDB for CAD systems, production planning systems and database management.



Massachusetts Institute of Technology (MIT), Sloan School of Management.

Sloan Fellows Program in Innovation and Global Leadership. Master's thesis on web-based enterprise software. S.M. in Management of Technology. 


University of St. Gallen, Switzerland. 

Doctoral studies as preparation for a dissertation (which never happened due to business success). 


University of St. Gallen, Switzerland. 

Graduate degree in information management. Graduate thesis on strategic potentials of the Internet for the media industry; received AT&T Award for outstanding graduate theses in information and communication technologies. 


Kantonsschule St. Gallen (High school diploma) 

IT Skills

Programming languages (significant project experience):

Assembly, Basic, C, C++, COBOL, Fortran, Java, JavaScript, Modula 2, Python, Pascal, Smalltalk, Visual Basic  


MySQL, Redis, DynamoDB, Microsoft SQL Server, RDB, Oracle, Snowflake

Enterprise and Internet software packages:

Tableau, Salesforce, Hubspot, Apache, Drupal, Joomla, WordPress, Typo3, Day/Adobe Communique, OpenText Obtree, Microsoft IIS, Microsoft Commerce Server, SAP R/3, Lotus Notes 

OS and Infrastructure: 

Linux, Amazon AWS, Windows server, Mac OS X


Final Cut Pro, Adobe Premiere Pro, Photoshop; JIRA, Pivotal Tracker and other agile dev tools; the usual MS Office stuff, Slack, etc. 

Other Activities

Since 2002  

Angel investor in a number of small technology startup companies 

Since 1992 

Frequent speaking engagements. Speeches and presentations at various industry events and seminars. 

Since 1995  

Projects in contemporary arts and documentary/experimental filmmaking 


Sergeant Major, Swiss Army, Signals Corps (mandatory Swiss military service and reserve duty). 

Expert for digital communication systems.

1986 – 1993 

Freelance programming, various programming engagements