Publications
Books and Book Articles
Forthcoming: “Scale-up-Navigator: Das Handbuch für nachhaltig skalierende Start-ups - vom Start-up zum Outlier”, Wiley, 2024
“New Businesses and New Business Models”, Michael A. Cusumano and Andreas Goeldi, in: Oxford Handbook on Internet Studies, Oxford University Press, 2013.
“Video Marketing for Dummies”. Wiley, 2012.
Several articles in Krone, Jan (Hrsg.): Medienwandel kompakt – Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - Ausgewählte Netzveröffentlichungen, 2011
Patents
U.S. Patent No. 10,063,926
“Methods and systems for identifying distribution opportunities based on adjacent keywords”
U.S. Patent No. 9,449,089
“Methods and systems for identifying distribution opportunities”
U.S. Patent No. 7,974,983
“Website network and advertisement analysis using analytic measurement of online social media content”
U.S. Patent No. 8,375,024
Modeling social networks using analytic measurements of online social media content
…plus three pending patent applications around social network analysis, video marketing and related topics.
Blog
My active blog is here:
Innospective
Re-published articles on Medium
Presentations, Speeches and Press Articles (Selection)
25 Jahre Google
Swiss National TV News “10 vor 10”, September 2023
How will ChatGPT and AI change the future?
SICTIC Webinar, June 2023
Growing beyond Series A — your startup hiring roadmap
Sifted, May 2023
Schweizer Start-ups profitieren vom KI-Boom
Swiss National TV News, April 2023
Der mediale AI Hype und sein Einfluss auf die SaaS Welt
ARRtist on Air Podcast, March 2023
START Summit 2023
Jury member in the START Hack pitching competitions
Panel amd workshop on the AI sector
The 10 most active investors at Series A in Europe in 2022
Sifted, January 2023
Tech-Sektor im Sinkflug?
Swiss National TV News “10 vor 10”, April 2022
START Summit 2022
Jury member in the START Summitteer and START Hack pitching competitions
Panel on the competitive situation in the VC industry
Panel with deep tech founders
Was diesen Top-Investor an vielen Pitches stört – und welche 4 Tipps er Gründern stattdessen gibt
Gründerszene, November 2021
“Does Europe have an inferiority complex?"
Keynote presentation at World Tourism Forum Lucerne Innovation Festival, November 2021
“Der Schweiz fehlen noch immer Investoren, die Digitalfirmen beim Grosswerden helfen”
Neue Zürcher Zeitung, September 2021
Google schränkt Cookies ein
Swiss National TV News “10 vor 10”, April 2021
Gründerstories: Serienunternehmer, Business Angel und Venture Capital Investor Andreas Goeldi
Jungunternehmerpodcast, May 2021
START Summit 2021
Panel on AI-based investing
Interview with Hubspot CPO Chris O’Donnell
Jury member in the START Fellowship and START Summitteer pitch competitions
Venture Capital lässt Innovationen gedeihen
LEADER, March 2021
Life Engineering – towards a new discipline
Alt, R., Göldi, A., Österle, H. et al., Business & Information Systems Engineering, 2021
A blind spot for the dark side: the monopolies we didn’t see coming
Electronic Markets Journal, Springer, 2020
Startup-Investor von Btov: “Überlegt Euch massive Downside-Szenarien”
Gründerszene, March 2020
Investor Andreas Göldi: “Europa hat einen Minderwertigkeitskomplex”
Handelsblatt, April 2019
Der nächste Konkurrent ist eine App
Keynote speech, Digital Business Transformation Forum, April 2019
Futurae erhöht die Sicherheit bei Online-Transaktionen
BILANZ, March 2019
Schweizer Digitaltag - “Es gibt keine Privatsphäre mehr”
St.Galler Tagblatt, October 2018
“Google hat etwas sehr viel besser gemacht als die Konkurrenz”
Interview, Swiss national TV SRF, September 2018
Brand Appropriateness: Marketers Need A Deeper Understanding of Context And Impact
AdExchanger, February 2018
Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies
The Drum, December 2017
“Eine gute Ideen zu skalieren ist hier viel einfacher”
HSG Focus, September 2016
New Facebook Mobile Video Features Turn Up Heat On YouTube
MediaPost, July 2016
Data science warped under media spotlight: Did YouTube really charge for bot views?
The Drum, December 2015
Video killed the TV ad
Expert Panel, Web Summit, November 2015
Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both
AdWeek, November 2015
Bethany Mota Overtakes Michelle Phan as YouTube’s Top Beauty Producer
The Wall Street Journal, April 2015
Internet Business Models
Presentation to class 15.358, the Software Business, at MIT Sloan, 2013 and 2014
Entrepreneurship in the United States vs. Switzerland
Presentation to a delegation of the Swiss Parliament, Boston, February 12, 2008
PDF, 6 MB
The Future of the Internet / Die Zukunft des Internet
Efficiency Club Zurich, 4. Oktober 2005
English Version (PDF, 4 MB)
German Version (PDF, 4 MB)
Other Articles and Videos (Selection)
Mocmoc und die künstliche Identität
in: Hedinger/Gossolt (Hrsg.): “Kunst, öffentlicher Raum, Identität”, Niggli, 2004.
Mocmoc, das ungeliebte Denkmal
Documentary film, 2004, 45 Min, DVD, Swiss-german with English and German subtitles
Com&Com: Gugusdada.
Music Clip (2006)
Com&Com: Gugusdada.
Documentary (2006)
Video series on the launch of the iPad
for neuerdings.com (2010)
MIT Master’s Thesis
My Master’s Thesis, submitted in May 2007 to the MIT Sloan School of Management:
The Emerging Market for Web-based Enterprise Software (PDF, 3.4MB)
Web-based enterprise software – sometimes referred to as “Software as a Service” (SaaS) or “on demand software” – is a major wave of innovation that introduces a new technical and economic model to enterprise software. This study analyzes a sample of 108 companies currently offering SaaS-based products. In total, 35 different application types and 20 different combinations of revenue models were counted. Furthermore, the thesis presents frameworks for the analysis of web-based software products and for strategic decisions for vendors willing to enter this market.